UVU IS A PERFORMANCE RUNNING BRAND
UVU (You versus You) is made to help runners outperform and challenge their perceptions of themselves. The UVU ethos encompasses human need for growth, exploration and expansion, both physically and mentally.
UVU uses extreme craftsmanship to bring together the best of everything: cutting-edge fabric technology, garment construction and clean, intelligent design. The brand is continuously testing its product in both extreme and everyday environments on a growing team of prototype testers, pushing the product beyond its limits and making it the best it can possibly be. The product really works, which allows you to concentrate on the task at hand – exceeding your own potential.
UVU has been in development for nearly 3 years as a product exclusively for ultra-runners. In April 2012, UVU decided to make the same high quality performance product available to everyone. So this is where UVU is now – applying its cutting edge fabric technology and construction methods to a range of performance clothing that will solve the needs of runners everywhere, from the city streets to the North Pole, by way of European hills and the Brazilian jungle.
Every ultra is a battle between your physical and mental sides. You don’t want your gear to get in the way, and UVU makes sure of that because it works - it helps maintain your core temperature.” Richard Donovan, Ultra runner, Antarctic Ice Marathon Race Director and UVU Brand Ambassador
“There is nothing else on the market that is environment specific like UVU.” Shirley Thompson, Ultra runner, Jungle Marathon Race Director and UVU Brand Ambassador